2012 Sports Marketing Conference in Toronto: Game On

IAB Canada Recommends Sports Marketing Conference June 5, 2012

With traditional media companies struggling to hold onto audience share, and marketers under pressure to build their brands and ROI, sports marketing holds enormous opportunity. Sports content continues to draw huge audiences for big-budget mass marketing. But it can also deliver countless opportunities for one-to-one connections with fans—from the biggest stadiums and arenas across the country to the local playing field around the corner.
Don't miss Marketing magazine's 2012 Sports Marketing Conference to find out how you can sponsor sports and athletes, work with leagues—and even unions—to connect with fans.
It's a half day of training and sponsorship coaching to build your brand muscle through sports.

 Tom Wright, UFC
Find out the UFC's plans to build upon its incredible momentum in Canada—and around the world—and how marketers are tapping into the UFC phenomenon to build brand affinity.
 Colin Campbell, NHLPA
Over the last 18 months, the NHL Players' Assocation has been making some slick marketing moves. Campbell will explain how and why the PA has become so busy building partnerships with advertisers.
 Norm O'Reilly, University of Ottawa
Canada's leading researcher on sports marketing and sponsorship programs will share some of the numbers that paint a true picture of sports marketing in Canada and where opportunities lie for marketers looking to get into the game.
 Chris Rudge, Grey Cup Festival/Toronto Argos
The Grey Cup turns 100 this year and Chris Rudge is throwing one very big party. Rudge will share practical insights into how brands big and small will leverage the iconic Canadian sports brand to build their awareness and engage a loyal audience.

Key Details
Tuesday, June 5th, 2012
8:00am - 12:00pm
The Rogers Centre
One Blue Jays Way
Toronto, ON M5V 1J1
Each ticket includes admission to the half-day conference and breakfast.
$299 + HST

Purchase a full price ticket and get a second 50% off.
For ticket questions, please contact Aldo Russo: 416.764.1597 or aldo.russo@rci.rogers.com
For more information on sponsorship contact Lucy Collin at lucy.collin@marketingmag.rogers.com or 416-764-1582

Presented by:


Associate Sponsor Supplier Sponsor